“the price actually mostly like a higher price actually turned out to be the winner on the new revenue But when we actually modeled having that new price for a year long we saw that we would actually sacrifice in a long term mainly because the renewal rates just dropped”

Model long-term LTV before shipping a higher-price winner

A higher price point won on ARPU-7D, but when Mojo modeled annual revenue using 7-day cancellation rate as a renewal proxy, it was a long-term loser. They rejected the winning variant and kept the original price to preserve renewal quality. Before shipping any price increase, project the renewal curve: short-term revenue gains can mask downstream churn that wipes out the lift within 6-12 months.