“we actually put forth first the monthly plan because we wanted people to churn and be able to talk to them so there was really a focus on learning from the approach”

Launch Monthly-Only First So Churn Teaches You Before Annual Locks People In

PhotoRoom deliberately launched with only a monthly subscription plan — not to maximise revenue, but to surface churned users quickly so the team could talk to them and understand why they left. Annual subscriptions are great for cash flow but terrible for learning: you wait 12 months before knowing if the product works. Monthly churn as a learning mechanism paid off early.