“We don't have like a tightly coupled spec where we want to release everything at the same time for all platforms... if you really tie them together you don't make like big steps. We try to have some flexibility to make sure we move fast because that's the key to success for a startup.”

Don't Tie Both Legs Together — Platforms Need Different Release Cadences To Let Startups Move Fast

Photoroom runs iOS, Android, and web as loosely-coupled tracks rather than releasing all three in lockstep. Synchronizing everything adds planning overhead and slows down each individual platform. The analogy Matt uses: if you tie two legs together, you can't take big strides. Allowing platforms to release on their own cadence — with some experiments running earlier on whichever platform makes them easier to measure — preserves startup velocity.