“you're never gonna hurt yourself starting high because you can always like back it down and and nobody's gonna be too mad at you”

Start Pricing High — You Can Always Work Down But Cannot Undo A Cheapness Anchor

Astropad launched at $30 on the App Store after a higher-priced Mac experiment failed to convert. Matt's consistent advice: start higher than feels comfortable. Fewer users means less support, less churn noise, and more cash per customer. You can always discount; anchoring too low is nearly impossible to reverse without backlash. Pricing high is especially important for bootstrapped teams where cash flow is the growth engine.