“you have some users who becomes part of their core workflow they're doing you know they're making six figures in consulting on design or whatever every year and you're not you got 30 and that's it forever... subscriptions without being able to like charge them per click or something like this you have a better proxy to value”

Subscriptions Are A Better Proxy For Value Than One-Time Prices That Never Scale With Usage

At $30 upfront, designers earning six figures from Astropad-powered work were essentially getting the tool for free. Subscriptions fix this by tying payment to continued usage — if the product keeps delivering value, the user keeps paying. Matt's argument: subscriptions are not about extracting more money; they are about capturing a fair share of the value actually delivered over time, which aligns incentives for both sides.