“the first thing is just being super super extra generous with existing customers and we were but I wish we were actually even more generous... we gave existing customers they got a um they got like an access code that gave them three months free like no credit card required”

Be Extra Generous With Existing Customers When Switching To Subscriptions — Then Do Not Force Them

Astropad gave existing paid-upfront users a 3-month free access code when launching the subscription version. Matt wishes he had made it even longer. Existing customers are advocates. Trying to force them onto a subscription burns brand loyalty in seconds. Treat them as rewarded early believers and let new subscriptions grow from new customers and genuinely new feature value.