“we use some positioning rod it's like having a fish finder but on your smartphone because a fish finder costs like 300 right some of these are super expensive and so we've tried to sort of justify like the cost”

Anchor subscription price against what users already spend in the hobby

Fishbrain tested positioning its subscription as 'a fish finder in your pocket' — a reference category where users routinely spend $300+. Anchoring against existing hobby spending reframes a subscription fee from an abstract monthly cost into a concrete comparison where the app is obviously cheap. When an audience spends heavily on physical gear, the software should price against the gear category, not against Netflix.