Founder Playbook
Mindset
“money has diminishing returns... if you're living in poverty right and someone offers you you know double of what you made last week it's lifechanging... then it kind of flattens out... then you take someone like Elon or Bezos... that dollar to Bezos is worth maybe 0.01 dollars... most people are not scared of missing the next rent check”
Money has diminishing returns — locate yourself on the curve
Money's value-per-dollar is steep when you're at risk of missing rent, almost flat for most founders past a comfortable middle, and near-zero at billionaire scale. Be honest about where you actually sit on the curve before you optimize for more. Most founders sit firmly on the flat part but make decisions as if they were still on the steep part — that mismatch is what creates the "earning more, feeling the same" treadmill.
K
Khe Hy
RadReads / The Examined LifeEx-Wall Street, ~9 years as a creator-entrepreneur. RadReads newsletter (250+ consecutive weekly essays, 419+ issues twice-weekly) + The Examined Life podcast. Did ~$1.3M over 3 years of cohort-based courses, then walked away from the info-products game.
The Bootstrapped Founder
Khe Hy — Breaking Free from the Rat Race· 4:40