Founder Playbook
Shipping
“you set a time frame 30 days 60 days and you set the scope like um maybe not the full course but maybe just the module one or module two... so then you build in public intensively in order to build up the momentum and not just like sh keep sharing your updates that's kind of boring... people love seeing someone start to finish like they they they just want to see is he going to pass the finish line”
Run a 30-60 day building-in-public Sprint with start and end dates
Vague "I'm building in public" with no time bound produces vague results. Pick a scoped deliverable (one module of the course, one feature of the SaaS, a 30-day mini-product) and announce explicit start and end dates publicly. The finish line is your accountability mechanism and the audience's narrative hook — they want to see whether you cross it. Failed sprints still teach you (and your students) what to do next; ambient long-running posting teaches no one anything.
K
Kevon Cheung
Build in Public MasteryCreator-educator behind Build in Public Mastery (course + community + 30-day challenges). Iterated through community → cohort → video lessons → video+challenge hybrid over ~3 years. Known for the broccoli brand identity and the 40/20/20/20 content mix.
The Bootstrapped Founder
Kevon Cheung — Embracing Vulnerability in Startup Culture· 47:00