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“I did that for like almost two years and only recently I was thinking maybe it's time to switch because me showing up and do the teaching four times a year in the same format I don't think that's a good use of my time so I switched to using a very interactive way to do video lessons”
Stop repeating cohorts — they're for discovery, not delivery
After 2 years and 8+ cohorts of the same material, Kevon switched to interactive video. The pattern: cohorts are great for discovering what your students need (questions, confusion, gaps) but they're a bad long-term delivery model — you're paid hourly while teaching the same curriculum repeatedly. Use 2-3 cohorts to surface the canonical content, then codify into self-serve video, then layer interactivity (Loom comments, community posts, embedded challenges) on top.
K
Kevon Cheung
Build in Public MasteryCreator-educator behind Build in Public Mastery (course + community + 30-day challenges). Iterated through community → cohort → video lessons → video+challenge hybrid over ~3 years. Known for the broccoli brand identity and the 40/20/20/20 content mix.
The Bootstrapped Founder
Kevon Cheung — Embracing Vulnerability in Startup Culture· 18:05