Founder Playbook

Product
I actually started with a building public community... after four months I shut it down... maybe I can do a challenge... maybe I can try teaching so if a community for building in public didn't work maybe I should really just break things down and walk people through how to actually do it but I didn't jump into course creation I did a challenge first... I went into uh live teaching so a cohort-based course... and only recently I was thinking maybe it's time to switch

Iterate your product format toward what fits the creator, not what's popular

Kevon's sequence: pure community ($5/month, killed at month 4) → 30-day challenge → live cohort course → interactive video lessons → video+challenge hybrid. Each iteration kept what worked and replaced what didn't. Don't commit to a single product format because it's the "right" creator-economy answer. Audit every 4-6 months: what feels like a slog for you (kill), what energizes you (double down), what do students consistently get stuck on (replace).


K
Kevon Cheung
Build in Public MasteryCreator-educator behind Build in Public Mastery (course + community + 30-day challenges). Iterated through community → cohort → video lessons → video+challenge hybrid over ~3 years. Known for the broccoli brand identity and the 40/20/20/20 content mix.
The Bootstrapped Founder
Kevon Cheung — Embracing Vulnerability in Startup Culture· 23:00
More tactics from Kevon Cheung