“you shouldn't be creating a course up front as your first project like creating a course the people who want to take a course usually are quite quiet... so imagine that's your first product you're not optimizing for feedback or for insights or signals that's pretty bad but I keep telling people hey do a live Workshop do a challenge that's the kind of product that bring people next to you”

Don't make a course your first paid product — start with workshop or challenge

Courses are silent buyers — they pay, consume, and rarely tell you what worked or what didn't. Terrible feedback signal for your first product. Start with a live workshop or a 30-day challenge instead: both formats put paying customers directly in your DMs, asking questions, surfacing confusion, and showing you exactly what to put in the eventual self-serve course. Build the course as v3 of your offering, not v1.