“I put more of my family life on Instagram like on Instagram I don't build in public... so on Twitter I keep it very light so once in a while so this way you know I'm very professional on my Twitter presence and I would mention my Instagram account in my newsletter... a lot of people talk about like bringing people from platform to a platform... I don't believe in that you know we we have our own interests and you don't have to force people to follow you everywhere”

Match content to platform purpose — don't force followers across channels

Different platforms collect audiences with different expectations. Use Twitter for the professional craft work, Instagram for the family/personal layer, and a newsletter to bridge them with deeper writes. Don't force every follower to follow you everywhere — the people who want your full self will opt-in to the deeper channels; the people who only want the work won't feel pestered. The newsletter is the only platform you actually own and the right home for the bridge.