“I'm the biggest fan and probably do this too much of like being consultant I want to be the adviser or the consultant I don't want to be the salesperson so like I often will like stray away from being like the question of like do you want to buy this and I pH it in other ways where it's like it still gives me the insights I want to hear but I'm much more helping somebody get to that point themselves”

Be the consultant on sales calls, not the pushy salesperson

Reframe the sales call as a consult. Skip the closing-pressure phrasing, ask questions that help the prospect arrive at the buy decision on their own, and the same call doubles as research. Pushy salesperson energy is usually what tanks introvert founders' early calls.