“we offer roadside assistance to our subscribers right we could not offer roadside assistance to free users because you know every time they they call it we pay for the toe... in some in other cases we think that every feature should be premium meaning that every feature... should be great in the free version”

Default features to free unless they have real marginal cost

Decision rule for new features: if it has hard variable cost per user (roadside assistance, GPS device service), it's a paid feature — users expect that. If it's software-only, build it free and great, then find net-new value to layer on top as paid. Avoid the artificial gate ("two for free, rest is paid") — that's the lazy version of freemium that customers can smell.