“the reason number one why people tell us they don't subscribe is because the free tier is good enough... Our philosophy is that we want to do something about it But that something is not making the free tier worse Is trying to provide more value and really diversify the subscription offer”

When the free tier is "too good," diversify the paid tier — do not nerf free

When users tell you free is good enough, the lazy fix is to remove free features. The right fix is to invent paid value users actually want — new tiers, new services, new categories. Life360 protects free as the network-effect engine (parents-tell-parents is the #1 acquisition source) and instead expands what paid means. If you have network effects in free, nerfing free is taxing your own distribution.