“the kpi for success here was roughly i think like there had to be 15 more often for the 49.99 package or 15 no less than 15 a 15 drop an opt-in for the 69.99 to break even yeah on the price difference and that unfortunately didn't happen”

Price tests require a breakeven threshold set in advance — not post-hoc interpretation

Burner tested $49.99 vs $59.99 vs $69.99 annual plans. The team pre-calculated that a 15% conversion lift at $49.99 was needed to break even on revenue — without that threshold the result is inconclusive, not a winner. Defining the breakeven math before running the experiment is what makes price testing credible.