“subscriptions are gonna be way cheaper and we intentionally did that because subscription revenue is more reliable it makes our business more valuable and it's also giving a discount to the user so it's like a win-win situation right”

Price subscriptions well below a-la-carte — you're selling commitment, not just access

Burner priced its annual plan roughly 20% below the equivalent prepaid cost to accelerate MRR growth — the business gets predictability, the user gets a discount. Musetti frames subscriptions as futures contracts: a lower price in exchange for committed revenue. This framing helps founders resist the temptation to match a-la-carte pricing.