Founder Playbook

Content
if you're brand new uh usually you think that you need to tell people I am this person with all this experience I've got you know 20 years of success in this and that so therefore pay attention to me and that's not how any of online writing Works how online writing works is you have to make it you content not eye content... I know I have spent 20 years doing this thing um here is my process to help you achieve very specific thing

Write "you content" not "I content" — credibility framed for the reader

"I have 20 years of experience, so listen to me" is the lazy form of credibility — it benefits you, not the reader. Reframe: "In 20 years doing this, here's the specific 3-step process that helps you avoid X." Same credibility, but the second sentence centers the reader's outcome. Audit your bio, hooks, and threads for I-first language and rewrite them you-first.


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Erica Schneider
Power Year PlatformWriter, editor, and business coach with ~50K Twitter followers built in ~18 months — replaced "personal brand" with "personal platform." Launched 4-week cohort with business partner Casey Jones, $20K+ in sales within days.
The Bootstrapped Founder
Erica Schneider — Build Your Personal Platform (And Not Just a Brand)· 23:50
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