“if you've only you know grown via you know just sort of like organic traction and organic like magnetism and you've you've gone through like many sort of cycles of app or product iteration to sort of optimize the product for that group of people... then you've optimized for the group that's that at the greatest potential scale of your of your product is a minority”

Optimising for Organic Users Tunes the Product for the Minority at Scale

Organic users are self-selecting, high-intent early adopters who look very different from the mass-market paid users who represent 60–80% of daily installs at scale. If you've only A/B tested with organic users, you've tuned the product for a minority. Bringing in paid traffic early reveals what the majority of future users actually need.