“Someone offered me $75,000 for the app. And I almost took it. Then I found industry benchmarks showing what apps at my revenue level typically sell for — and I realised $75K was less than one times annual revenue. I said no. A year later I was glad I did.”

Industry benchmarks gave confidence to decline a $75K acquisition offer — know where you stand

At the point of the offer, Shot Pattern was generating meaningful recurring revenue but Duffett had no frame for valuation. Finding acquisition multiple benchmarks (typical consumer subscription apps sell at 3-5x ARR) gave him the context to recognise $75K was far below market. This underscores why knowing your numbers — and knowing industry norms — is a prerequisite for high-stakes decisions, not just operational hygiene.