“If you're designing a product that consumers love — not just love because they have to use it like your healthcare app but love it because hey I will pay money for it, it's that good — there's probably a strong rationale that businesses will want to use this... I wouldn't call it a pivot, I would call it a growth extension.”

B2B is a growth extension for loved consumer apps — not a pivot

B2C apps that earn voluntary paid love (Slack, Dropbox, Calm, Headspace, Lynda, Photoroom) have a natural B2B expansion path through workforce productivity or employee benefits. Same product, different sales motion, ~10x per-seat price in the business context. Treat enterprise as a channel addition, not a rebuild.