“If you put those three categories together — pre-pregnancy, pregnancy, and baby — that LTV, that consumer goes from one purchase to effectively like three years. That's a huge shift in LTV, and if you can acquire those customers at the very beginning and then monetize them across that entire next 36 months, it changes the entire CAC of those businesses.”

Chain adjacent life-stages: 1 purchase → 36 months of LTV

Most consumer apps lose subscribers at natural life-stage breakpoints. Bundling pre-pregnancy, pregnancy, and baby (or pre-college, college, career, family) into one subscription stretches LTV from a single purchase to ~36 months. That fundamentally rewrites the CAC math and lets you outbid single-stage competitors on paid acquisition.