“Don't try to create a new market, just work on the validated market. Go for products or markets which are actually generating revenue. Once you have identified the validated market, your next step should be to figure out your competitors, use their product day in day out, and try to come up with a 1% increment in the quality of the product.”

Don't create a new market — build a 1% better version of one that already prints money

After his last product shut down, Devin deliberately hunted for validated markets instead of inventing categories. He studied Taplio, Contentin, and AuthoredUp daily, mapped their flows, and asked where he could be 1% better. Content creation was the universally weak point — that single edge in a hungry market was enough.