“my biggest regret is not the $40 a year is that I didn't do a sale on launch... all that attention I did get most of the people who wrote about it listed the price and a lot of people... saw $40 and were like no way but if they had seen $40 but 50% off I think we would have done better.”

Run a Launch Sale: Attention Without a Price Incentive Converts at a Fraction of the Rate

The press exposure was real: TechCrunch, 9to5Mac, MacRumors, Boy Genius Report. But everyone listed the $40/year price, and readers who might have subscribed with a discount impulse-purchased nothing instead. For any attention-grab launch, combining the moment with a time-limited offer (25-50% off) is the missing multiplier — it creates urgency where curiosity alone produces bookmarks.