“except for the getting attention there's no incentive to hold back features like launching a big 3.0 where you're doing a paid update where everybody's paying you for the features... I should have just launched them and kept moving.”

Subscriptions Make Every Small Update a Revenue Opportunity — Stop Saving Features

In the paid-upfront era, holding features for a major version made sense — the new paid SKU was the monetization event. Subscriptions changed everything: the user is already paying, so every shipped feature compounds the perceived value of the subscription being renewed. David explicitly names this as the cognitive update he failed to make: subscription business model, box-software launch mindset.