“I see brands shaping their pricing around the specific jobs to be done of users and having different packages based on what are you trying to achieve, what job to be done do you have. Mimo — there's people who want to learn to code just for fun and there's people who really want to become a developer.”

Tier pricing by job-to-be-done — not by feature checklist

Mimo splits pricing by intent (casual learner vs aspiring dev), not by feature count, and uses different support depths per tier. The host applies this to his weather app: a $20 Apple-data tier for casual users alongside a $40 premium-data tier — same product, two jobs, two price points.