“once you have someone on a subscription you can actually really really squeeze them if you want to We haven't done that I don't think that's we're trying to build a product and brand and platform that people love which means you want to keep a pretty big”

Never go harvest mode — keep subscriptions feeling like a deal

Even with 80M+ active users and $400M+ ARR, Chris Hulls explicitly refuses to move Life360 into 'harvest mode' — raising prices or degrading the free experience to extract maximum short-term revenue. His framing: platform love is the compounding asset; over-monetizing it burns the asset permanently. The practical rule is to keep subscriptions feeling like a real deal, not just a tolerated tax.