“almost the shape of a lot of people who were only say on Twitter to gain more Twitter followers to get more engagements on Twitter they start to sound a lot like each other and they don't produce new things or new Styles and it almost like the collective shape of their content on the Internet is like a drain it's like a whirl Poole and it goes into itself”

Make Ripple content, never Whirlpool content

Most Twitter content is Whirlpool: creators chase followers, mimic each other, and the discourse spirals down the same drain. Ripple content does the opposite — leave the body of water, go get scar tissue in the real world, then come back and drop new wisdom into the pool so it ripples outward. Before you hit publish, ask whether the post is recycling the discourse or introducing something earned.