“we asked ourselves like can we put this damn podcast completely on autopilot effort wise and we're like no the answer is no and and and and so we didn't stop it in like an official it's officially dead kind of a way we're just like it doesn't make sense now it doesn't feel good to pour resources into it when we don't think it's just from a business perspective”

Kill projects the business no longer needs

Productivity creep is the silent killer of focus: things you launched once keep eating energy long after they earn it. Apply a brutal test: can this run on autopilot? If no, and the business doesn't need it, stop shipping it — Indie Hackers killed their flagship podcast (a full day per week) even after landing Seth Godin. Loyalty to old launches is how founders run themselves instead of running the business.