“Text assets are the most crucial part of your Google ads campaigns, contrary to maybe other platforms where people aren't even reading it. Search only shows text assets. Even in the Play Store they pull in a bit of text you write in Google Ads. A lot of people overlook them or use Google's own recommendations — and I don't know why Google doesn't abide by regular punctuation and grammar in those.”

Text assets are the most critical UAC element — not videos — because search only shows text

On Meta or TikTok, the headline is a thumbnail overlay most users ignore. On Google Search and Play Store, the text is the entire creative. Black's concern: Google's auto-generated copy suggestions are poorly formatted. Operators should write text assets manually with deliberate copy, punctuation, and clear value propositions — one of the highest-leverage creative decisions in the whole UAC setup.