“Okay Cupid... used to be a pretty complex product that made it possible to find very interesting romantic matches... over time it devolved into something more like Tinder a pretty simple swiping app that does not create deep connections... they had to cater not to the existing users but to their growth metrics to get new people”

Beware the marginal-user trap — chasing the next signup degrades the current user

When a product grows, the next signup is statistically less sophisticated than the last one — and growth-team incentives push you to optimize for them. OkCupid started as a deep-questionnaire matchmaker and became a Tinder-like swipe app because each new cohort needed simpler UX. Every feature you simplify for the marginal user nudges power-users toward the door. Catch yourself before you ship the third "make this easier" feature in a row.