Founder Playbook
Distribution
“look at Peter levels and Danny postma they have several competing products yet they talk to each other about their work all the time on Twitter in DMS they openly talk about their businesses in public and they're fully aware that potential copycats are watching but there's enough space for multiple Solutions”
Befriend your "competitors" — Levels and Postma model openness
Pieter Levels and Danny Postma have overlapping product lines and openly compare notes in public DMs and threads. They both grow. Treat "competitors" in your niche as peers — DM them, exchange tactical notes, applaud each other's launches. The audience for your category is larger than any one founder can serve; the goodwill compounds into referrals, collaborations, and a richer reputation. Hoarding feels safe and is actually the worse trade.
A
Arvid Kahl
The Bootstrapped FounderSolo essay defending niche "pet rock" indie projects (sparked by Hacker News reaction to Tony Dean) — small useful tools that fund the life their founders want, against the salaried-developer conditioning that says product worth scales with code's economic output.
The Bootstrapped Founder
Pet Rock Projects (And Why They... Rock)· 4:50