Founder Playbook

Mindset
if you think of everything as a zero-sum game as you kind of have to in Enterprise Market domination land it's very easy to react negatively to Indie Hacker's success but let's maybe ignore those dismissive comments and keep building our small and additive products let's create Niche businesses that don't reach for the stars

Reject zero-sum market thinking — indie hackers play additive games

Enterprise market thinking is zero-sum: there's one winner and everyone else dies. Indie hacking is additive: there can be twenty profitable screenshot tools, fifty newsletter platforms, hundreds of niche SaaSes — each serving a slightly different audience well. Stop comparing yourself to a market-leader replacement metric. The win is making $3K-30K/month for a specific group of people who genuinely prefer your version. Coexist; don't conquer.


A
Arvid Kahl
The Bootstrapped FounderSolo essay defending niche "pet rock" indie projects (sparked by Hacker News reaction to Tony Dean) — small useful tools that fund the life their founders want, against the salaried-developer conditioning that says product worth scales with code's economic output.
The Bootstrapped Founder
Pet Rock Projects (And Why They... Rock)· 5:10
More tactics from Arvid Kahl