“I will stand up and say everybody on this call do not switch to the new business model. Like do not. It is at best a bad idea, at worst a huge distraction. The 2% discount is not insubstantial — maybe 12% of fees reduction — but you're accepting this potentially catastrophic risk that if your app goes viral, you can owe Apple millions on Core Technology Fee.”

Indies should NOT switch — 2% upside doesn't compensate for catastrophic tail risk

Jacob's blunt advice to indie founders: don't be a guinea pig. The headline 2% fee reduction looks attractive until you model what happens to a free app that suddenly goes viral and racks up €0.50 per install on millions of free downloads. Let larger companies with modelable cases go first; this may be a one-way door.