“There were some people that maybe had like 10,000 followers which is not insignificant but there was no way for them to monetize... we created a special marketplace level that would only open up to users that had invited 30 people successfully.”

Mid-Tier Influencers Had No Monetization Path — Sweatcoin Built One Into the Product

Sweatcoin discovered that early power-users bringing in hundreds of installs had social audiences of 5K-50K followers — not big enough for traditional brand deals, but not small either. Existing influencer platforms required agency intermediaries and had opaque ROI for the influencer. By creating a secret marketplace tier that unlocked after 30 successful invites (with escalating prizes up to a flat-screen TV for 5,000 installs), Sweatcoin gave these mid-tier creators a direct, transparent monetization path inside the product.