“look at your high LTV users like why do they stick around what do they use the most what messaging resonates with them and then because our goal in performance marketing is to find more of those high LTV users”

Use high-LTV in-app behavior as the brief for your next ad concept

First-party in-app analytics are an underused creative signal. The feature your best-retaining users engage with most is likely the hook that will resonate in ads, because UA's goal is replicating high-LTV cohorts. Most teams only look at ad-platform output to brief new creatives; layering in-app behavior data sharpens hypothesis quality significantly.