“I would more look at your cost per successful creative that is beating the BAU ads performance and it doesn't matter if you test 20 versus 200”

Track cost per winning creative, not total creatives tested

The industry race to 500 or 700 creatives per month is a vanity metric. What matters is your success rate — how many creatives beat your baseline BAU performance — and the production cost per winner. A small batch with strong hypotheses and a high hit rate beats a firehose approach where the analysis quality degrades under volume pressure.